top of page





My design foundations
Principles that guide my work
UX Research
Exploring user needs and market insights to find relevant opportunities.
Product Strategy
Collaborating to shape solutions, roadmaps and key indicators for real outcomes.
Lean Process
Designing, testing and iterating fast to build an intuitive and effective product.
Recent projects
Some work that showcases my experience

Data informed experiments
GROWTH
An American company specialised in anti-aging devices wants to explore new revenue streams.
Making products better
How I contribute to building great products
Research-driven design decisions
User interviews, surveys, and usability tests
Building and scaling design systems
Wireframes, prototypes, and high-fidelity designs
Iteration based on A/B testing & user feedback
Advocate for UX writing and microcopy
Designing for accessibility
Facilitating design sprints and workshops
Continuous product discovery process
Aligning roadmaps with user and business needs
bottom of page