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Hi, I am
Juliana Sorzan

A product designer with 8+ years of experience, driving growth through customer-centric research and UX lean processes.

Design principles

Key elements when developing and improving digital products

UX Research

Understand user's needs, and the market to identify new opportunities.

Product Strategy

Define the solution, the roadmap and key indicators to drive impact.

Lean Design

Collaborate with team members to grow while ensuring an intuitive experience.


Projects

Recent work that showcases my experience.

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Founding Zipi

STARTUP

A startup designed to help restaurant owners better manage their businesses by consolidating data from multiple tools into one.

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Creating an impactful and data-informed loyalty program​

UX RESEARCH, UI, UX

Since its implementation, customer lifetime value increased by 58%, rising from R$ 201 to R$ 318.

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Building a logic product from scratch

UX RESEARCH, UX STRATEGY

A logistics product that enabled companies to save more than R$3 million per year.

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Transforming a Figma file in a powerful design system

UI DESIGN

A robust design system created through collaboration with the development team.

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