top of page

Hi there,
I'm Juliana

A product designer with 9 years of experience, passionated about learning, getting stuff done and creating impact.

My design foundations

Principles that guide my work

UX Research

Exploring user needs and market insights to find relevant opportunities.

Product Strategy

Collaborating to shape solutions, roadmaps and key indicators for real outcomes.

Lean Process

Designing, testing and iterating fast to build an intuitive and effective product.

Recent projects

Some work that showcases my experience

nuface project.jpg

Data informed experiments

GROWTH

An American company specialised in anti-aging devices wants to explore new revenue streams.

Coming soon
zipi-cover.jpg

Founding Zipi

STARTUP

A startup designed to help restaurant owners better manage their businesses by consolidating data from multiple tools into one.

fidelity.jpg

Creating an impactful and data-informed loyalty program​

UX RESEARCH, UI, UX

Since its implementation, customer lifetime value increased by 58%, rising from R$ 201 to R$ 318.

hub.jpg

Building a logistic product from scratch

UX RESEARCH, UX STRATEGY

A logistics product that enabled companies to save more than R$3 million per year.

design system (1).jpg

Transforming a Figma file in a powerful design system

UI DESIGN

A robust design system created through collaboration with the development team.

Making products better

How I contribute to building great products

Research-driven design decisions

User interviews, surveys, and usability tests

Building and scaling design systems

Wireframes, prototypes, and high-fidelity designs

Iteration based on A/B testing & user feedback

Advocate for UX writing and microcopy

Designing for accessibility

Facilitating design sprints and workshops

Continuous product discovery process

Aligning roadmaps with user and business needs

 Still around?

Glad you made it this far! Design is a big part of what I do, but there’s a lot more that I love.

bottom of page